Mastering Twitter is a big part of YouTube channel success.
When it comes to promoting your YouTube videos, you should be using Twitter, the micro-blogging social media website that a ton of people use.
The site limits text posts to 140 characters, so you have to be clever with how you communicate with your audience, but don’t fret, we’ve got some tips on exactly how to do that.
Keep It Simple
Twitter can be tricky for YouTube creators. You have entire videos that you want to talk about and promote on there and a simple link doesn’t always suffice. You need a way to engage the people who dig what you do as well as bring in more people who’ve never heard of you. To do this, you have to work with Twitter’s text-based constraints and keep your posts simple.
That means photos and GIFs and videos are your friend. How do you do that? Well, if you’re a TGN Partner (you should be!) you have free access to Epoxy, which is a service that lets you manage all of your social media networks, including Twitter, in one place.
It also lets you post GIfs of your videos directly onto Twitter. It’s built for promotion and speaking with your audience. It makes it all easy and saves you time, which is paramount in the world of YouTube content creation!
Aside from Epoxy, you can post your own GIFs or clips onto Twitter and include a link for viewers to see your video. You can also directly embed your video into the post as well, but they have to go through a few extra clicks to get to your channel and that subscribe button. A mixture of both methods works well too.
Because Twitter is so quick and low-effort, you can also use it to field questions from your audience or give updates to them. Sometimes it’s helpful to know that you’ll be releasing the next episode at a certain time for some people, or that there’s going to be a slight delay on an upcoming release. There’s a lot of value in keeping your audience up-to-date via Twitter.
Twitter is also good for having fun and chatting with peers and your audience about your videos. You can do things like ask for votes using the service’s poll feature or just do it manually. Some YouTubers will take some time and answer questions that their viewers might have or even giveaway stuff like free games.
It’s all to keep your Twitter updated and relevant, so that when you ask for people to follow you on there in your videos, you’re not wasting their time.
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Ultimately, it’s about frequent communication and promotion. If you’re not using it regularly, people won’t bother looking at it. You’ve got to be on it, whether it’s via the app on your phone as well as the website bookmarked on your computer, or it’s the Epoxy app. Either way, Twitter is an incredibly powerful tool that you need to be using if you want to grow your audience.
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