Are your YouTube subscribers leaving?
Summer can be a tough time to get through for many YouTube content creators. There’s a lot of stuff that can pull your YouTube subscribers away from your videos and maybe even far enough to unsubscribe. Thankfully, there are some things you can do to prevent your subscribers from leaving. Here’s how.
Don’t Panic, Stay Focused
Don’t fret over a few lost subscribers. This is normal and not a sign that you’re doing it all wrong. Instead, remain focused on what you do best. There’s a reason why people subscribed to your channel in the first place: they like your videos and want more from where they came from. That means they like what you make, so if you stop doing that, they’ll be more prone to leave.
To avoid losing a bunch of your YouTube subscribers, you should maintain a steady schedule of videos and keep them fresh and energized. Your viewers can tell when you’re not interested in what you’re making. You’ll be less enthused in a variety of noticeable ways, be it your own attitude or even just the quality of the videos itself.
Push yourself to make content that you would watch and stick to your plans. YouTube is like a job for a lot of people and it helps to approach it with a high level of responsibility as you would with other professions.
You might find yourself wondering what exactly is the reason people watch your videos. This can be tough to put into words, but it’s often a mix of things. It could be your personality, it could be your editing techniques, or it could be the quality of information that you give out.
You can look at your most popular videos and come up with a good idea of why people like your work and use that to fuel whatever new videos you make.
Sometimes sticking to what works and has worked isn’t the best answer. Sometimes those things won’t retain subscribers in a way that’s feasible. Sometimes those things are simply not what you’re interested in anymore. The good news is that you likely have the expertise to experiment with your channel in responsible ways.
This doesn’t mean completely rework what you do, but it does mean don’t be afraid to shift your content in a direction that’s more satisfying to you. Again, people can naturally tell when you’re psyched about the things you create and when you’re not. Just make sure to understand you’re serving an audience that subscribed for specific reasons. You should try to understand what about your earlier videos they liked and try to extend those values into the new videos.
If that doesn’t work, simply alternating between new types of videos and the old is also a good way to ease people into new forms of content without dropping huge amounts of subscribers. This can be key to revitalizing your channel, especially during the often uneventful summer months on YouTube.
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Try interacting with your audience more, try live streams, try whatever you want, but above all, try to always keep your audience’s expectations at the forefront of your mind. Do that and you’ll be able to control your channel reliably and avoid any heavy drops in subscribers!
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