Do you Instagram? Because you should.
The app with the little camera icon is essential for YouTube creators looking to grow their channel big. Instagram has a ton of uses and we’re here to give you some tips on how to make the best of it when it comes to promoting your videos.
Look, Instagram, like most social media networks, requires you to be relevant to your audience. You need to be posting regular, interesting content to keep people interested in what you have to offer.
That means you need to stay on top of Instagram and make sure to utilize every aspect of it to make full use of it.
This is extra easy for TGN partners because they have access to Epoxy, which is a service that lets you manage all of your social media accounts in one place, including Instagram.
It makes it simple to post to Instagram and promote your videos so that you can start bringing people to your YouTube channel.
One way to grab attention is to create short clips that tease your videos. Make sure they’re catchy and representative of your work and post them. Don’t forget to include some relevant hashtags too.
You can even create a clip that adheres to one of the popular hashtags that day. Again, the key is relevance here. People will search for these hashtags and they might find your work without even trying.
The other thing you can do is post still images of your work and include a link. These aren’t as engaging as video clips, but they still get the job done if you want to keep the video under wraps a bit. These images can tease what’s coming and get people to click the link and see the entire video themselves.
You can also use Instagram more traditionally and post pictures of what you’re doing in real life. This can help support your channel by letting people see what you do outside of the videos.
It can be a way to grab attention from people who might not know who you are and then lead them into your YouTube channel to see more of what you like to do. It’s all about generating interest in you, or your brand, and funneling that into your channel.
Consider making your Instagram content wholly original from your other social media accounts. That way, you can promote it on your YouTube channel and tell people that everything there is exclusive. People who enjoy your work might check your profile out and promote it themselves which extends your reach.
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At the end of the day, Instagram is about staying engaged with your audience and potential audience. It’s about emphasizing the values of your YouTube channel and getting people interested in your videos.
Sometimes that involves straight promotion, and sometimes that involves just being you. Keep it classy and consistent and Instagram will become an excellent way to grow your channel.
Interested in partnering with TGN? Click for more information!